Dylan Smith

Keg Smiths makes portable draft systems: 128 oz 304 stainless mini kegs pressurized by threaded CO2 or nitrogen cartridges, with regulators, faucets, party taps, and every replacement part stocked. Homebrewers, cold brew and kombucha makers, tailgaters, and boat owners buy them to pour draft anywhere a cooler fits. The Premium Draft Party Keg System is the flagship; custom laser-engraved tap handles and kegs — cut on the same fiber laser that runs Phoenix Putter Co. — round out the catalog.

Behind the storefront, Keg Smiths is the brand where I've done my deepest work on how e-commerce gets found. I rebuilt the site around technical SEO and AI-agent readiness: structured data, indexation control, internal linking, and product content written so that LLM-driven search can read it, compare it, and act on it. Most specialty catalogs are written for humans who already know the part names. This one also has to survive an agent trying to shop it — resolve "the regulator for the nitrogen setup" to a SKU, confirm compatibility, and add it to a cart without a human decoding the taxonomy. The auditing tooling I built to test that, an MCP server that crawls a storefront the way an agent would and reports what it can't parse, came directly out of this work.

What this demonstrates: I treat a storefront as a system with two customers, the person and the agent buying on their behalf, and I build the catalog architecture and the tooling to serve both.

kegsmiths.com